David Halliday, CPA
David is an accountant who wants to see small businesses thrive in what they are good at by helping them understand their financial statements in order to see the story behind their numbers leading to making better business decisions.
Initially David focuses on identifying where there may be cash flow challenges and strategizes on how to improve profitability through implementing systems. Once installed, he monitors and summarizes this data monthly / quarterly to his clients. The impact of having an ongoing summarized reports give the business a solid foundation in building a sustainable growth plan.